About
Founder - Mel Pro
Throughout my life, I've traveled throughout the United States and abroad - experiencing different cultures + seeing how people live, fascinates me. With all these travels, I keep yearning to return to southern Utah. The colors & the feels of the landscape are something that lights up my soul.
When I was a kid, my favorite classes were anything to do with art - drawing, painting, & pottery. In undergrad, I took two drawing classes - not because they were part of my degree because I wanted to have a way to express myself + still be connected to that creative part of me. Life is full of color, whether it is shades of gray or the full spectrum of the rainbow.
All aspects of race planning is like an artful risk, yet rewarding adventure - detailed planning of the journey to have the right execution of race details, understanding that all the plans might not go as expected, and learning to adapt- no matter what the circumstance.
Mel working at the 2022 TINAR Race Series Alley Trail Marathon. Photo credit Misty Dawn
Mel’s race marketing & management experience
2016
Rev3 Triathlon
Local Expo Coordinator & Staff member (Cedar Point) Contacted local businesses/companies to obtain contract commitments for race expo & SWAG bags, registered and checked-in athletes, prepared finish line, counted athletes as they exited the water and ensure overall safety of athletes
2019-2023
HFP Racing
Social Media Director | HFP Racing, American Triple-T, & Greenswell Events | Managed social media platforms (Instagram, Facebook, & Twitter); created & scheduled social media content (marketing campaigns); created & scheduled newsletters; created content for Wordpress (website) blog; captured race day events on social media
2020 - Present
Tri CLE Rock Roll Run
Marketing & Communications Director and Co-Race Director | Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter); create & schedule social media content (marketing campaigns); create & schedule newsletters; maintain race website (GoDaddy); maintain race registration platform (Race Roster); create Athlete Guide & Volunteer Guide; create race and volunteer postcards; capture events & race day on social media; manage customer service email; manage Ambassador Program
2020 - 2023
Kids that Tri
Marketing & Communications Director | Managed social media platforms (Instagram, Facebook); created & scheduled social media content (marketing campaigns); created program flyers
2022 - Present
Trivium Racing
Marketing & Communications Director (North Carolina) | Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter); create & schedule social media content (marketing campaigns); create & schedule newsletters; maintain race websites (Run SignUp)
2023 - Present
Run The Land
Event Director, Operations Team, & Marketing Director | Assist and/or lead planning of events; create & schedule social media content (marketing campaigns); maintain race websites (Run SignUp)