Portfolio
Client Work
2023 - Present
Marketing & Communications (for various RTL events)
creating graphics & copy
scheduling posts
newsletters (RunSignUp, UltraSignup)
Race Director
2024: Coast to the Oast
reach out to clubs/teams to promote event
newsletters
creating graphics & copy
scheduling posts
2024: Conquer the Castle
communicate with the medal company
communicate with the clothing company
athlete guide
creating graphics & copy
scheduling posts
newsletters
Operations Team
Set up events through tear down of events
Client Work
2022 - Present
Social Media Manager
manage Trivium's Facebook and Instagram pages
manage race Facebook event pages
manage race Instagram event accounts
creating graphics & copy
schedule posts
respond to comments & DM’s
create reels
Race website pages (Run Signup)
update page photos, swag, & medal
send out post-race emails
Newsletter (Mailchimp & Run Signup)
create graphics & copy
schedule weekly newsletters for Michigan & North Carolina
Videos
create videos and post on YouTube
Northern Trails race promotion
Pilot Mountain to Hanging Rock race promotion
Northern Trails Ruck promotion
High Point Sprint Triathlon price increase
Prove It race shirt reveal
Black Toenail Friday participant feedback
Club cup incentives document
Trivium North Carolina multisport series
Client Work
2021 - Present
Social Media Manager
created Instagram, Facebook, and Twitter pages
creating graphics & copy
scheduling posts
responding to comments & DM’s
capturing live training/event
General Communications Manager
responding to customer service emails
creating & scheduling newsletters (Mailerlite)
creating & uploading (on the website) Athlete Guide
creating post-race athlete survey
Website Administrator (GoDaddy)
updating website content
creating & uploading graphics
Sustainability
finding/creating ways for our race to reduce its carbon footprint
Community
connecting with local organizations to bring awareness of our event
Additional Responsibilities
Volunteer Guide
Registration Page Manager
handling questions/issues with registration on behalf of participant (Race Roster)
2021 Responsibilities
Social Media Manager
created Instagram, Facebook, and Twitter pages
creating graphics & copy
scheduling posts
responding to comments & DM’s
capturing live training/event
Volunteer Coordinator
creating volunteer sign up (SignUp Genius)
creating & scheduling newsletters (Mailerlite)
creating Volunteer Guide
creating post-race volunteer survey
General Communications Manager
responding to customer service emails
creating & scheduling newsletters (Mailerlite)
creating & uploading (on the website) Athlete Guide
creating post-race athlete survey
Website Administrator (GoDaddy)
updating website content
creating & uploading graphics
Triathlete Magazine promotion + how to activate membership. (1 of 5 graphics)
Recruiting volunteers
Participant testimonial
Informing audience of USA Triathlon rules
Newbie feature of Andrew
Geo-targeting graphic for Triathlete Magazine
Hotel block promotion
Article for cycling etiquette
Reminder to book hotel
Sharing stats of participants
How to set up Transition #1
Food truck menu
Mel nominated Founder/CEO Mark Brandt of Tri CLE Rock Roll Run for the Reader Cover Contest. He won the votes and is on the July/August 2022 Triathlete Magazine cover + story in the magazine.
(Mel did not create the contents of this article, however, she was named in this article as nominating Mark)
Mel created the 2021 Tri CLE Athlete Guide.
Client Work
2021-2023
Social Media Manager
created Instagram and Facebook pages
creating graphics & copy
scheduling posts
responding to comments & DM’s
capturing live practices
capture live racing
Website Administrator | tied to Tri CLE’s website (GoDaddy)
updating website content
creating & uploading graphics
General Marketing
Creating flyers & tri-folds about the program
Board Member
Lead board meetings & take agenda notes
News announcement
Request for donations to the program
Twinsburg Duathlon post recap (1 of 5 images)
Partnership announcement with Bolton Endurance Sports Training
Collage of the progression of the youth during practices
#mondaymotivation | Kids that Tri athlete feature
Congrats to the KTT athletes
USAT National Triathlon Week
Wanted Ad | 5 Different ads were created to run on IG/FB stories
Racing Twinsburg Duathlon
Mel created a trifold document for the Kids That Tri program.
Client Work
March 2019 - October 2023
Social Media Manager (Instagram, Facebook, & Twitter)
create graphics & copy
schedule posts
respond to comments & DM’s
capture live events
Communications
create graphics & copy and schedule newsletters (iContact; previously used Mailchimp & Sendinblue)
blog posts (Wordpress)
manage email lists (adding & removing)
Club Partnership (2019-2022)
lead communication with triathlon clubs
create discount code
Assistant Website Administrator (2022)
update content as needed
Participant testimonial
Promotion of swim clinics
Promotion to donate race t-shirt cost to the Ohio State Parks
Multisport racing tips
Engage audience to post the picture of them with their medal the Monday after race day
A take on the Glacier Illusion
This or That | 2021 Graphic for IG/FB Stories to engage the audience
#wednesdaywords | Motivational quotes | Graphics used actual race photos from HFP Racing races
2021 Gear Order | Graphic for IG/FB Stories
Starting dialogue for responses
Staying healthy as a multisport athlete
Inspirational quotes
Client Work
March 2019 - October 2023
Social Media Manager
create graphics & copy
schedule posts
respond to comments & DM’s
capture live events (2019 & 2022)
Communications
create & schedule newsletters (iContact; previously used Mailchimp & Sendinblue)
blog posts (Wordpress)
Website management
update content (maps & race information)
First image for the athlete feature
Reminding participants of the sanctioning rules that the race follows
Tips to stay fueled for the race weekend
Highlighting a unique aspect to the race weekend
Participant quote/feedback about the race weekend
Lodging information (this was one of two graphics)
Call for volunteers
Thank you post to everyone that participated in the race weekend
Teaser post to stay tuned for 2023 race dates
Client Work
October 2021 - October 2023
Social Media Manager
create graphics & copy
schedule posts
respond to comments & DM’s
Communications
create graphics & copy and schedule newsletters (iContact)
International Women's day
Spring Sale teaser
2022 race schedule
Finishers Hat Monday
Athlete feedback
Give the gift of running
Article on gear to use when running in the dark
Call for volunteers
Couch to 5k article
Group trail run info
Skip the Tee race promotion
Recipe of the week
Client Work
2021-2022
Social Media Manager
created Instagram and Facebook pages
create graphics & copy
schedule posts
respond to comments & DM’s
capture live event
Communications
weekly newsletter (Mailerlite)
Lutheran Oktoberfest Free Admission post
Cornhole Tournament
Midway games post
Oktoberfest Trivia
Family Fun post
Wanted Volunteers
Advertising the food truck
Live music post
Live music post (2nd image)
Promoting the food truck
Promoting games
Promoting dunk tank